Experience
Suzy, Content Strategist
March 2022 - Present
Spearheaded content strategy, editorial management, and distribution for Growth and Product Marketing teams, achieving an 182% increase in warm leads and a 78% rise in MQLs year-over-year by tailoring content to market needs and product launches.
Cross-functionally managed content needs to support events, ABM, product, sales enablement, and PR, balancing internal and external resources and priorities to meet both immediate needs and long-term strategic plans.
Developed messaging frameworks and content style guide to ensure consistent voice and tone.
Orchestrated a comprehensive distribution strategy that leveraged SEO and social media, boosting website sessions, users, and new users by over 95%, and enhancing conversion rates by 30% in six months through strategic content placement.
Revitalized Suzy's customer case study program within three months, launching impactful case studies in Q4 '23, which significantly contributed to customer engagement and prospect outreach by fostering cross-functional collaboration.
šš» See my work here.
CenturyLink, Senior Content Marketing Manager
May 2020 - March 2022
Developed and executed two comprehensive content calendars for CenturyLink and Quantum Fiber, driving the publication of over 200 blogs focused on enhancing customer self-service and technology lifestyle content, resulting in significant engagement and positive content ratings.
Spearheaded the launch of the Quantum Fiber brand across social media and blog channels, implementing strategic content initiatives that amplified brand presence and engagement.
Led a team of freelance contributors and collaborated with cross-functional teams to align content strategy with overarching marketing objectives, ensuring consistent and impactful messaging across all platforms.
Researched and wrote video scripts, managing production across multiple agencies and freelance resources, ensuring brand consistency and quality.
šš» See my work here.
Social Media Coordinator, Email on Acid
March 2019 - May 2020
Amplified social media presence, achieving a 77% increase in LinkedIn following within a year by developing and executing a dynamic content strategy.
Initiated and led a B2B influencer program, enhancing co-marketing efforts and significantly boosting content channel engagement.
Spearheaded the creation of video content through UGC and content repurposing.
Nominated for Q1 2020 Top Superstar by team members for exceptional performance and contributions.
šš» See my work here.
Copywriter and Social Media Manager, Pure Strategic
May 2018 - March 2019
Copywrote and managed social media channels (Twitter, Facebook, Instagram) for agency clients, including F&B, CPG, and apparel brands.
Wrote on-brand, creative, and strategic copy for marketing campaigns, including email marketing efforts, social media, blogs, CPG packaging, and more.
šš» See my work here.
