Suzy
Suzy is an end-to-end consumer insights platform that integrates quant, qual, and high-quality audiences into a single connected research cloud. As a B2B SaaS platform, Suzy faced all of the typical challenges—awareness, generating high-quality leads, and ultimately closing deals.
As the content strategist, I developed a strategy to address these problems by creating a three-pillar approach:
compelling, high-quality research reports and infographics using Suzy’s research
market research thought leadership content aimed at target personas
SEO-optimized product content.
This work created a functional and efficient content machine, directly resulting in dollars for the business.
When AI took the world by storm, Suzy surveyed consumers about their attitudes and behaviors around AI and produced a report full of insights for brands.
Content Strategy | Research | Content Writing
Ferrero Blog Case Study
Case Study | Interview | Content Writing
To tell Suzy’s brand story, I interviewed the president of the company to tell the story of a disruptive, innovative brand.
Content Strategy | Interviews | Thought Leadership
Freestyle Snacks used Suzy to develop a product from start to finish. In a series of three blog posts, we captured that story, which resulted in winning pitches at major retailers.
Case Study | Interview | Content Writing
Wallet Watch - Infographic
Black Friday/Cyber Monday Whitepaper
An in-depth look at trends defining the M&E industry.
Content Strategy | Research | Content Writing
The case study program at Suzy stalled, so I picked it up and took off running. This case study was one of the first to get over the line, and is still used by the sales team today.
Case Study | Sales Enablement | Interview