CenturyLink & Quantum Fiber
As a consumer-facing brand, CenturyLink had a lot of work to do to improve consumer sentiment, ease the burden on an over-taxed customer service team, and help their customers make the most of their internet service. The brand was also launching a sister brand, Quantum Fiber, and needed to highlight the benefits of their fiber offering. During my time at CenturyLink and Quantum Fiber, I created lifestyle tech content, self-service help articles, and videos to help the brand reach new customers.
With the launch of a new app to help customers manage their internet service, CenturyLink created a video tour of the app to help familiarize people with its functions.
Content Strategy | Video | Content Writing
Similarly, we created video content that addressed some of the top concerns impacting our customers, like phishing.
Content Strategy | Video | Content Writing
To reach new consumers, CenturyLink repurposed some of our top-performing blog content into video content, like this one about e-waste.
Content Strategy | Video | Content Writing
Helping our customers solve internet issues was a big opportunity and priority for the brand. Part of that work meant ensuring that what we were publishing was useful and helped customers solve problems. That mean continuously updated and refreshing content to address their problems.
Content Strategy | Repurposing