Email on Acid
Email on Acid is a B2B SaaS tool that allows email marketers and developers to press send with greater confidence. As their social media coordinator, I was tasked with driving awareness, improving brand sentiment, and generating leads for the business.
During my time, I created new content strategy for the brand’s social media channels by leveraging a unique point-of-view, edgy copy, and memes that resonated with our target audience. Some of my primary work was managing Email on Acid’s presence within the industry-wide Email Geeks Slack channel.
I also created blog content, built partnerships with other brands in the space and relationships with industry influencers, and repurposed content into new and fresh formats.
During the heat of COVID-19, marketers needed advice on how to reach out during a difficult time. This blog highlighted best practices for authentic and human-centric emails.
Content Strategy | Blog Writing
One of our most compelling pieces of content calculated the cost of not testing an email (i.e., not using the Email on Acid product). I repurposed the content into video format.
Content Strategy | Video | Content Writing
Content Strategy | Social Media
Content Strategy | Social Media | Blog Writing
Content Strategy | Social Media
The Wonderful Women of Email was a blog I wrote after tapping into the relationships built after tapping into the Email Geeks community. This blog centered the experiences of female developers and marketers and offered up advice to new people in the space.
Content Strategy | Interview | Blog Writing
One of the most popular and best-performing types of blog content for Email on Acid was the monthly email round-up. This was a great way to spotlight brands and offer inspirational content for our customers and prospects.
Content Strategy | Blog Writing